Email signatures standardise the way you sign off your emails. In the early days of the internet, users would manually add their personal information to the bottom of every single email. For businesses, that would mean that employees would add their name, job title, phone number and company website – which add up to a lot of characters, and a lot of wasted time. The first automatic email signature that was introduced meant that users didn’t have to type all of this out, and it would appear on every email as if by magic.
Over time, email signatures have developed to include images, hyperlinks, social media icons, and marketing banners. Modern email signatures are a great way of reinforcing a company’s brand, giving further opportunities for driving website traffic.
These email signatures can be managed within the email client, such as Outlook. But companies can’t always rely on their employees to keep their signatures up-to-date and uniform in design. To combat this, 3rd party email signature management software emerged.
Why opt for managed email signatures?
Brand consistency
With managed email signatures, emails from employees appear unified, despite coming from different email addresses. Recipients instantly recognise the brand, instilling trust and reassurance while growing brand awareness.
Marketing opportunities
Managed email signatures offer a space to market towards customers, prospects, and partners. You can add banners, links, or social media icons to the bottom of emails as a low-cost method of marketing to known contacts.
Legal compliance
Emails must include legal disclaimers and compliance statements, with links to privacy statements or to unsubscribe to emails. Managed email signatures enforce this, ensuring all emails contain the necessary information.
Save time and effort
With managed email signatures, you can update the signatures across a whole company in minutes. This can save hours of time in comparison to manually updating each employee, especially for larger businesses.
Centralised control
Companies have full control over how the signatures look and what information they contain. While some managed email signature platforms add the signature during the drafting process, our platform adds the signature after the email has been sent. This means users can’t edit the signature before they press send, giving companies maximum control.
Managed email signatures are an easy, reliable, and cost-effective way of dramatically improving how your customers, prospects, and partners view your company.
Want to get started? Find out more about managed email signatures and get in touch today.
